Since I have very little practical knowledge about branding or scarification. I decided to do a little research.

This link I found to be the most informative, without the barrage of ads you get from a regular search.

Using Google I typed in "body modification branding faq healing". This yielded 450,000+ results. Of those there were only about 1 or 2 really helpful results in the first page.

I did get some results on Wikipedia. However they didn't discuss healing or technique. Just history.

Some of the tidbits from the page I referred to are;

How long does a brand take to heal?

A brand (actually all scarification) takes a long time to completely heal. Brands go through a few phases, which different greatly in length (and nature) from brand to brand.

First a brand will go through a scabby phase where they look like an absolutely horrible wound. This phase generally takes from a few weeks to just over a month. Then the brand will look like a quite bright red raised scar which slowly becomes pinker, and then eventually slightly lighter than normal skin colour. This stage takes between six and twelve months for most people, and additional raising may occur during this period.
as well as

How should I take care of the brand during healing?

There are two main schools of thought as to the aftercare of scarification in general. Many artists believe that a LITHA ("leave it the hell alone") method is best. Assuming that the initial cuts are well done, by leaving it alone, the body will generally heal a fairly consistent wound. The downside of this method is that if the person's genetics are not prone to keloiding, that the amount of raised scar will be fairly minimal.

The other school of thought on scarification aftercare is to irritate the wound (using a variety of methods ranging from simply picking the scab, to rubbing it with steel wool or a toothbrush, to using chemical and exfoliant formulas). Irritating a healing scar will greatly increase the amount of scarring, but at the same time, almost always leads to inconsistent scarring (that is, different parts of the scar will raise different amounts).
I know this answered some of the questions I had on the subject. I hope it does for you as well.

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