I think there are good ways to humiliate and some not so good ways. If he were to call me a stupid idiot in front of my friends (which he wouldn't) that would be bad humiliation, and not arousing at all. It would just make me want to kick him in the shins.
When he ties me up naked, standing up, and gets me so aroused without touching that I am running rivers down my legs, that is all together good humiliation.